Many people jump into this business because the concept is so simple: you first find customers; second, you find trucks, and third, you collect a commission. It all sounds so easy. Well, not so fast. It gets a little more complicated.
This apparent simplicity is deceiving.
As a truck broker you are the middle man between your customer and a carrier. So, you need to learn how to deal effectively with both sides. There are many procedures that need to be done and they need to be done in proper order – or everything falls apart.
For example, with the shipper, you need to first make sure they are “good for their money”. This may be a challenge in a class all by itself. Then you need to learn how they operate – how many loads they give, what type of trucks they need, where they pick up, where they deliver to, what type of cargo are they shipping, what special requirements do they need. This is only the beginning.
For the carrier, you need to make sure they have their proper authority. You need to have them sign your broker-carrier agreement that will spell out your working arrangement with them. You need to check their safety record. This, too, is only the beginning.
So, the question is “How Does a Person Learn All This?”
There are many people who grab whatever free or low-cost training material that is available. This is good. This is a start.
But you are probably mistaken if you think you can learn how to become something just by reading books or listening to CDs or watching videos. It might be done – but it’s unlikely. Most people need a mentor, a coach, someone who is really focused on training – detailed, step-by-step, one-on-one instruction.
The best way to learn freight brokering is to have someone “hold your hand” either working in a brokerage (more than a week or two) or having a mentor you can rely upon over the telephone and Internet.
Plus, you need someone available for months, not just during a few weeks of training. Most of your good questions may not arise until you have been working for several months or longer.
Getting into this business is a big step for most people. Some people mull it over for months and even years. This is understandable in some cases.
But if you mull it over too long, you could lose your opportunity. For those who need time, they should seek out reading materials or other products that have real content. You don’t always want to get hit with a sales pitch.
Constrain your search to focus on reliable, useful and objective information and expect to pay a few bucks if it is not free.